As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.
In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.
Aside from the 30 second plus TV adverts for both the 2010 E-Class Sedan and Coupe models that you can watch below, Mercedes-Benz has also readied three 15 second spots which focus on the car's safety technologies like Attention Assist, Lane-Keeping Assist and Distronic Plus.
In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
We don't know about you, but the first thing that popped into mind upon seeing Bernmobil's airport transporter was a small red bus making some kinky back-door love to a light-blue colored bus. Even though Neue Lgk, the Swiss advertising agency that came up with the idea, probably intended to show a bus 'taking off' for the airport, once you've made the abovementioned association, there's no return ticket from the state of lost innocence...
Via: Coloribus
With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.
This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.
The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.
As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.
The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.
“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.
We have to admit that we feel for Ferrari's F1 drivers Fernando Alonso and Felipe Massa. As if being forced to wear jokey caps, blouses and t-shirts full of ads, and drive around exclusively in Fiat Group products such as the Abarth 500 wasn't enough of a pain in the behind (a quick look at their bank statements should ease the pain though...), the dynamic duo is now being used to promote the Chrysler Group's offerings such as the Jeep Wrangler.
According to a press statement from the Italian automaker, this particular photo shoot is one of the many initiatives of the "Wrooom 2011 – F1 & MotoGP Press Ski Meeting", an event organized in Madonna di Campiglio (Trento) in which the Fiat Group is the official sponsor.
The Jeep Wrangler featured at the event is a facelifted 2011MY in Rubicon trim powered by a new 2.8-liter common-rail turbo diesel Euro 5 engine with DPF producing 200 HP at 3,600 rpm and 410 Nm of torque at 2,000-3,200 rpm on models with a six-speed manual gearbox and 460 Nm at 1,600-2,600 rpm when combined with a new five-speed automatic transmission.
In what could very well be one of the most amusing automotive-related ads we've seen this year, this Volkswagen commercial from The Netherlands puts a surprisingly wild twist on the belief that old ladies take good care of their cars. The 50 second-long clip finishes with the tagline "Not every old lady is reliable as a Golf". Watch the video after the break.
In 1980, the world lost a cultural icon. Steve McQueen, the star of such films as Bullitt and Le Mans, had died. Metastatic cancer had claimed the life of the King of Cool.
Still, the legacy lives on. The actor’s love of cars and motorcycles was well known. McQueen competed in many motor races including the 12 Hours of Sebring and the Baja 1000. He also owned several semi-unique vehicles including a Jaguar XKSS, a Porsche 356 Speedster and a Ferrari 250 GT Berlinetta Lusso. Here was a man who loved his cars almost as much as we loved his movies.
Flash forward 25 years. In 2005, Ford released this ad for the fifth generation Ford Mustang. In it, a farmer carves a racetrack through his cornfield in a non-too-subtle nod to the 1989 film, Field of Dreams. As in that movie, “If you build it, he will come.”, and Steve McQueen magically appears out of the cornfield (looking pretty good for someone who’s been dead and buried for a quarter of a century) and takes the wheel of the Mustang for one last turn around the track.
Through the use of a body double and some nabbed footage, McQueen is there in the cornfield and behind the wheel. Even five years on the ad is pretty impressive from a purely technical standpoint. But don’t take my word for it! Watch it yourself and let us know what you think.
Looks like General Motors' UK division is trying its hand at viral marketing with a new video showing 2010 Astra hatchback outpacing a VW Golf MKVI and a Ford Focus at the Millbrook Proving Ground test track in Bedfordshire, England. The driver behind the wheel of the Astra is none other than Vauxhall's own BTCC pilot, Fabrizio Giovanardi. If you turn up the volume and pay attention, you might hear some weird mechanical noises coming out of the Astra but guess that makes it a bit more realistic... Will be interesting to see if Ford and VW play along, but until then follow the jump to watch the video.
Over the years, Mercedes-Benz has released many TV ads featuring two-time Formula 1 World Champion Mika Häkkinen and other renowned pilots, most ending with a funny twist. The Stuttgart-based automaker's latest commercial to hit the web, called “Sunday Driver”, follows a similar recipe. This time, Mercedes chose a hilarious way to promote its 4MATIC permanent all-wheel drive system. To shake things up, Michael Schumacher also makes an appearance, alongside a good-looking female driver.
We’ve also included the “Third man” commercial from a few years back, in which the “New Flying Finn” trumps the younger Fernando Alonso and Lewis Hamilton. You can watch both videos after the jump.
It's been a long break, but the boyz from Top Gear are coming back with the first episode of the thirteenth season scheduled to go on air on Sunday, June 21, 2009. In true Top Gear fashion, the creative folks over from BBC have produced a witty teaser trailer that shows Jeremy Clarkson, Richard Hammond, James May as well as the man we've all come to know as the 'Stig', in their very early years dreaming of what they want to do when they grow up. Watch the trailer after the jump.
Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.
But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.
In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.
As previously reported, Tata Nano sales in India have dropped significantly in the past few month, with just 509 customers opting for the US $2,900 micro car, down from 9,000 in July. It seems that Indian buyers have higher aspirations and are moving away from the Nano, as the nation’s market is booming. Reliability issues and a few spontaneously combusting units didn’t help sales either.
To mend the situation, the automaker has extended the car’s warranty and launched a new TV ad, depicting the Nano as the most lovable thing of Earth. Hit the jump to watch the commercial.
From the creators of last year's R8 V10 garage door decal promo, comes this new advertising project for Audi. This time, creative advertising agency Lowe Roche, came up with a groovy Audi R8 Spyder car cover aimed at BMW and Mercedes-Benz owners who are disappointed with their vehicles, as well as the rest of us who can't afford [...] Ingolstadt's flagship roadster model.
Here's the description from Lowe Roche's webpage: "Don’t have an Audi R8 Spyder? Now you can pretend to have one. Trick your neighbors, and best of all, trick yourself into thinking you have the car of your dreams. Perfect for the BMW or Mercedes owner in your life filled with regret."
Is it just me, or does the wording make the description sound overly conceited?
Engine options are carried over from the fixed-top 500 and include a 1.3-liter turbocharged diesel producing 75HP and two gasoline engines, a 1.2-liter four-cylinder with 69HP hp and a 1.4-liter four-pot churning out 100HP, available with either manual or robotized Dualogic transmissions.
After focusing on the 'Mean Green' machine first, Skoda has now released a follow-up video clip documenting the fictional bad boy crew that builds the Fabia vRS hot-hatch in the firm's latest commercial on the car for the United Kingdom. The new campaign takes a darker but equally humorous twist on the Fabia’s ‘Made of Lovely Stuff’ proposition which was made famous by the 2007 Fabia ‘Cake’ commercial. You can watch the new ad in the video after the jump.
Even though this commercial from Delta Lloyd, an insurance company with operations in the Netherlands, Belgium and Germany, has been making the internet rounds for quite some time now, somehow it slipped under our radar. Now, no thanks to a tip from one of our readers, we've probably wasted half of our day watching the clip over and over again... Yes, it's that awesome. Follow the jump to watch the Euro-tuned Boomcar ad along with a few more equally humorous commercials (all featuring the tag-line 'must be Delta Lloyd insured') from the Dutch insurer.
