Showing posts with label Aston Martin Rapide. Show all posts
Showing posts with label Aston Martin Rapide. Show all posts

Saturday, January 22, 2011

VIDEO: New Aston Martin Rapide Promo Films [Part 2]


As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

Saturday, January 15, 2011

VIDEO: New Aston Martin Rapide Promo Films [Part 1]


As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

Thursday, December 23, 2010

Aston Martin Rapide V12 Sport Sedan Poses Undisguised Again!

We don't know if Aston Martin is deliberately circulating uncamouflaged Rapide prototypes around parking lots with the hope that some alert car buff will snap a picture or two of the car and create a bit of buzz and excitement on the net before its official unveiling, but for the second time in a few days, we have yet another set of Rapide spy shots! In this case, a white-colored Rapide prototype was caught by Autogespot forum-member, 'Kim' hiding behind a large truck in the parking lot of a highway gas station.

And once again, the Rapide seems to be virtually camouflage-free. Not sure if the white finish works better for you than the previously scooped black colored prototype (click here for the photos), but we rather withhold our final judgment until we see the final production model.

Aston Martin Rapide -  CARSCOOP
Aston Martin Rapide -  CARSCOOP
Aston Martin Rapide -  CARSCOOP

Tuesday, December 21, 2010

Aston Martin Rapide Production Model Spied Undisguised in Parking Lot by Reader!

Who needs spy photographers like Hans Lehmann when you have readers like Car Magazine's Simon Gregg that stumbled upon Aston Martin's all-new Rapide sport sedan sitting in a parking lot without a single trace of camouflage! From what we gather, the test car must be one of the final prototype models of the four-door Aston that is scheduled to be officially revealed to the public at the Frankfurt motorshow in mid-September. The undisguised prototype is finished in a menacing black color with a contrasting red interior.

Poised to take on any top-notch sport sedan including the most powerful variants of the Porsche Panamera, the Rapide will be offered with a 6.0-liter V12 engine that churns out 470bhp and 600Nm of torque. Power will be driven to the rear wheels through a six-speed ZF automatic transmission with Aston's Touchtronic control.

The Rapide that will be built by Magna Steyr in Graz, will begin arriving at Aston Martin showrooms around the world in early 2010. As for prices don't expect anything lower than $200k.


Aston Martin Rapide - Carscoop
Aston Martin Rapide - Carscoop
Aston Martin Rapide - Carscoop
Aston Martin Rapide - Carscoop

 
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