VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

2010 Aston Martin Sports Car Rapide Nurburgring Race Car

The Aston Martin Rapide Nurburgring race car has been unveiled today and the company says it will make its debut in the 24-Hour event that will take place on 15/16 May 2010. Previously, Aston Martin has competed in the Nurburgring 24-Hour race with the V8 Vantage and the V12 Vantage. for this year, the British brand goes four-door.

Aston Martin Rapide

For all those who thought Aston Martin had somehow gone soft by offering a four-door saloon, the famed British marque plans to prove the new Rapide is no slouch by entering it in the 38th ADAC Nurburgring 24-hour race on May 15-16. Piloting the vehicle win the grueling race will be none other than Aston Martin’s CEO Dr. Ulrich Bez, who at age 66 can still give the young guns a run for their money. Aston, with Bez at the wheel, has won top honors in the race’s production-based SP8 category for the past two years with versions of the Vantage coupe.

The Aston Martin Rapide Nurburgring will been entered in the race as company's Chief Executive, Dr Ulrich Bez considers this event represents the ultimate durability test for any sports car.

The Aston Martin Rapide Nurburgring is extremely close to the production car. The only differences between the Aston Martin Rapide Nurburgring and the production model include the removal of interior trim to save weight, re-tuned suspension and slick tires.

PRESS RELEASE:

Aston Martin Rapide to contest gruelling Nürburgring 24-hour Race

Gaydon, Warwickshire 6 April 2010. Aston Martin will return to the starting grid of the legendary Nordschleife circuit for the fifth consecutive year at the 38th ADAC Nürburgring 24-hour race on 15/16 May 2010 with the marque's new four-door sports car; the Rapide.

Further underlining the sporting credentials of Aston Martin's latest model, the Rapide will compete in the demanding 24-hour race - as has been the case with other recent Aston Martin road cars, the V8 Vantage and V12 Vantage. The Rapide will compete in near-standard specification apart from mandatory changes required to compete in this most demanding of endurance races and will be driven by a team of engineers from the company's Gaydon headquarters in Warwickshire, England.

Aston Martin Chief Executive, Dr Ulrich Bez who will lead the Rapide driver team, explained: "This race represents the ultimate final engineering durability test for any sports car - it subjects the car to the toughest possible assessment under public scrutiny. "The Rapide has the capability to carry four people in comfort but first and foremost it is a sports car and we will subject it to the same tests we would our other sports cars. We already have a proven track record at the Nürburgring racing our road cars with limited modification and in recent years we have enjoyed success in winning the SP8 class both in 2008 and 2009."

The Rapide race car will be close to production standard with only essential race safety modifications, interior trim removed to reduce weight, re-tuned suspension and will run on slick tyres designed for track use. The Aston Martin Rapide encapsulates the values of Aston Martin in pure four-door sports car form with an unrivalled combination of performance, comfort, craftsmanship and exceptionally elegant design. Since the Rapide's original premiere at the Frankfurt Motor Show in 2009 the car has gone on to win the widespread approval of customers and media commentators alike, prompting strong global demand for the car. Deliveries of the Rapide commence later this month through Aston Martin's 125-strong global dealership network.

The Rapide race car will be joined by a V12 Vantage - again modified only slightly for racing - which in 2009 swept to a class win on its competitive race debut. The near production standard V12 Vantage - which finished in 21st place overall last year - saw off competition from a field of largely specialist race cars in the SP8 class to claim an impressive debut win.

Further details on the V12 Vantage and the full driver line-ups for both Aston Martin entries plus details on a number of customer teams competing in the race will follow in the coming weeks.

The 38th ADAC Nürburgring 24 hour race will take place on 15/16 May 2010.

2010 Aston Martin DBS Edo Competition Luxurious Sports Car

Edo Competition Aston Martin DBS is a result of a modification carried out by Edo Competition Motorsport for the 12-cylinder Aston Martin that already produces 517 horsepower and has a top speed of more than 300 km/h (186 mph). Improving and underlining the elegance and beauty of this British triumph and strengthening its sporting character was the goal declared by Edo competition.

2010 Aston Martin DBS Edo Competition

The first step taken by Edo Competition was improving the power output. The DBS’s engine control unit was modified via software recalibration, then supported by a new high performance exhaust system, and was fitted with special catalytic converters and high flow air filters. As a result, the DBS’s power output was increased from 517 hp and 570 Nm (420 ft-lb) to 550 hp and 600 Nm (442 ft-lb), an enough power to accelerate from 0 to 100 km/h (62 mph) in 4.1 seconds and continue on to a top speed of 320 km/h (199 mph).

The high performance exhaust system, which was specially designed for the DBS, incorporates butterfly valves allowing it to produce a fantastically rich and sonorous sound. They further help increase the British luxury sports car coupe`s power and torque output. The exhaust comes with a programmable control system that monitors backpressure inside the exhaust and opens the 70 mm butterfly valves when a pre-determined level of backpressure is exceeded.

The unique advantage of this system is that it provides good torque at low engine speeds without sacrificing top end horsepower. The exhaust system is made from stainless steel and the chromed exhaust tips accentuate the elegant design. The driver can adjust the sound of the DBS at any time using a remote control.

Dealing with the levels of grip, Edo competition offers a new wheel design, a set of 21 inch racing wheels. The three-piece wheels come with stainless steel outer rims and the customer can choose the stock tire dimensions

Further, Edo competition has developed a new high performance brake system, 405 mm rotors with 6-piston monoblock calipers and performance brake pads for the front and 380 mm rotors with 6-piston monoblock calipers and performance brake pads for the rear, both including braided stainless steel brake lines.

As with all edo competition models, we set no limit to our customers` imaginations. Special interiors or lavish leather upholstery, individual requests are accommodated and executed with quality.

The modifications of this Edo competition Aston Martin DBS are all carried out at Edo competition Motorsport GmbH in Ahlen, Germany.

VIDEO: Aston Martin V12 Vantage Meets Gulf DBR1-2 Racer

Aston Martin has released a new video to promote the connection between its road cars and racing models, and in particular, the firm's 6.0 liter V12 engines that sits at the heart of the One-77, DBS, DB9, Rapide and V12 Vantage but also the 2010 DBR1-2 Le Mans race car. The new footage shows the 517-horsepower V12 Vantage riding along Aston Martin's DBR1-2 LMP1 race car which competed throughout 2009 and 2010 having won the Le Mans Series in 2009 while taking three podiums in 2010. Watch the video after the break.

Mercedes and Aston Martin Working Together to Save Maybach?

Mercedes-Benz finally appears to be getting its head straight in regards to the laughable Maybach brand. The Financial Times indicates that Mercedes is courting Aston Martin to help bring the Maybach name back from the brink; the plan is to allow the British automaker to both design and manufacture Benz's Bentley competitor.

All these murmurings involve a lot of back-and-forth; in this case, Aston would do Mercedes's Maybach work, while Mercedes could provide powertrain tech to the British marque (think smaller displacement engines). Apparently outsourcing the next Maybach's assembly and coachwork to Aston could be cheaper than if Mercedes did it on its own.

As for other claims that Mercedes could give the gift of 4WD chassis to the marque of Bond...well, let's hope that's not the case; no one wants to see the Lagonda SUV make it to production. Much like Jaguar pursuing an SUV (we already have Range Rovers), this just doesn't need to happen.

Aston Martin Adds Three New Special Edition Models to DB9 Line-Up

A new trio of new DB9 offerings are joining the Aston Martin line-up, in what can only be described as a tailor-fit sports car bonanza. The three models are named “Carbon Black”, “Quantum Silver” and “Morning Frost”, and can be had in coupe or convertible flavor.

The Morning Frost is more luxury-oriented and boasts a pearl-white paintjob, silver grille and brake calipers. Inside, a Piano Black center console, silver stitching and real polished glass switchgear complement the bronze leather trim. The Carbon Black and Quantum Silver lean towards the sports side, featuring more aggressive accents, including a blacked out grille and a sportier exhaust system with graphite tail pipes.

Aston Martin offers two sets of 10-spoke 19-inch alloys for the three models, with slightly different designs and black or silver finishes.

All cars are fitted with the Touchtronic II six-speed automatic transaxle transmission, mounted on the transaxle, which -according to the company- gives the car perfect 50:50 weight balance.

The special edition DB9s are available to order through Aston Martin’s dealership network.

Aston Martin Rapide V12 Sport Sedan Poses Undisguised Again!

We don't know if Aston Martin is deliberately circulating uncamouflaged Rapide prototypes around parking lots with the hope that some alert car buff will snap a picture or two of the car and create a bit of buzz and excitement on the net before its official unveiling, but for the second time in a few days, we have yet another set of Rapide spy shots! In this case, a white-colored Rapide prototype was caught by Autogespot forum-member, 'Kim' hiding behind a large truck in the parking lot of a highway gas station.

And once again, the Rapide seems to be virtually camouflage-free. Not sure if the white finish works better for you than the previously scooped black colored prototype (click here for the photos), but we rather withhold our final judgment until we see the final production model.

Aston Martin Launches New Apple App, Includes Virtual Accelerometer and More

It seems like every automaker is jumping on the Apple App-wagon these days and Aston Martin is no exception. The British firm today announced the availability of its new iPhone and iPod Touch app, the Aston Martin Explore, which comes with a variety of goodies including an acoustically accurate accelerometer and real life content, such as sounds from the entire current model line-up being driven to extreme on the track.

The Aston Martin ‘Explore’ app also offers exclusive content such as a virtual tour of the company’s Gaydon headquarters in the UK, including design and manufacturing facilities plus access to never before seen images and sound clips.

The new app is available to download for free from the iTunes App Store, with a version for the iPad to follow early next year. The British company added that it will also launch a premium [sic] Aston Martin ‘Experience’ app in the first quarter of 2011.

Aston Martin Rapide Production Model Spied Undisguised in Parking Lot by Reader!

Who needs spy photographers like Hans Lehmann when you have readers like Car Magazine's Simon Gregg that stumbled upon Aston Martin's all-new Rapide sport sedan sitting in a parking lot without a single trace of camouflage! From what we gather, the test car must be one of the final prototype models of the four-door Aston that is scheduled to be officially revealed to the public at the Frankfurt motorshow in mid-September. The undisguised prototype is finished in a menacing black color with a contrasting red interior.

Poised to take on any top-notch sport sedan including the most powerful variants of the Porsche Panamera, the Rapide will be offered with a 6.0-liter V12 engine that churns out 470bhp and 600Nm of torque. Power will be driven to the rear wheels through a six-speed ZF automatic transmission with Aston's Touchtronic control.

The Rapide that will be built by Magna Steyr in Graz, will begin arriving at Aston Martin showrooms around the world in early 2010. As for prices don't expect anything lower than $200k.