In my opinion, über-luxury sedans are a little bit staid. Yes, from an engineering standpoint they are all very impressive and the technology incorporated into them is often state-of-the-art. You have to admit, though, that very few of us would drool over a Maybach the way you’d drool over a Lamborghini. Even the unshakable Rolls-Royce Phantom, the last word in personal luxury, is a little...well, dull.
So when a student designer like Jeremy Westerlund comes along with a design as interesting and unique as the Rolls Royce Apparition, all you can do is stare. Here is a personal limousine that, if it were built, would be 23 feet long. A car that features yacht-like styling and mahogany inserts on the wheels.
Clever design features abound, like the spare wheel secreted into the bodywork at the front like 1930s Rollers, an open cockpit for the driver and the twin rear windows that mirror the shape of the headlights. It’s like something out of a science fiction film, and a heck of a lot more interesting than some of the so-called concept cars Rolls-Royce has show in the past five years.
Though don’t take my word for it. Voice your own opinion in the comments section below. Is Westerlund’s Apparition a styling triumph or a design disaster?